The Brief

JID's creative directors asked me to lead the art direction and site development for rolling out his new album "God Does Like Ugly" which released in the summer of 2025.

Below is an interactive view of the live site or you can visit it here.

JID's creative directors asked me to lead the art direction and site development for rolling out his new album "God Does Like Ugly" which released in the summer of 2025.

Below is an interactive view of the live site but if youre on mobile please visit the site here.

Building The Scene

The idea was to build a website that felt like it was situated in a bunker that was part of the world that JID was building in his IRL activations. The website is built inside a 3D environment that has the users engaging with the website through an old television.

For this project, I lead a team that included 3D modeling, rendering and web development.